Jason Cook and Jovan Overshown

Last spring, Baylor unveiled “United,” a new visual identity featuring an updated interlocking BU and uniforms, a new logo and more. Shortly thereafter, the university adopted the interlocking BU across all colleges, schools and divisions to bring everyone together under “One Brand. One Baylor.” Learn more about the new look and how these changes enhance the Baylor brand in this Baylor Connections with Jason Cook, Baylor University’s Vice President of Marketing and Communications and Chief Marketing Officer, and Jovan Overshown, Senior Associate Athletics Director for External Affairs.